It can be difficult to run a business and focus on being active on social media, we’ve all been there. But what if I could tell you that there are some quick and easy solutions to get back on track?
Instead of getting worked up about how many followers you have or how many you are losing, let’s turn the focus towards maintaining engagement with your ideal audience.
#1 | You’re not sharing frequently enough
Go ahead and scan through your feed from the last month, what does it look like? Have you been posting enough? Have you been posting consistently on the same days? It might not seem like a big deal, but audience habits are crucial to when you post. Posting at the right times for your audience will ensure optimum engagement.
What are you posting? Are your posts providing value to your target audience?
Be careful not to share too many self-promotion posts, as people tend to unfollow brands with excessive sales-pitches. Check out this blog post to read more about overselling yourself on Twitter.
Make it relatable! What are you are trying to say? Use microblogging to share a tip or solution to a problem that your audience can relate to.
#2 | There’s no consistency to your posts
Set out a schedule. There are so many tools out there to help you stay on top of your social media accounts, and now with Instagram gifting us with auto-posting, it's never been easier. I like to set aside half a day to plan and schedule social media posts over two weeks. Inevitably, this saves a lot of time when you're panic-posting during the week. This method enables you to focus on your day-to-day tasks like on-boarding new clients and general business admin.
Don't be mislead into thinking half-a-days work is all you need to spend on your social media every few weeks, however. Remember how we talked about engagement? It's super important to set aside 5-10 minutes a day having a scroll, retweeting, double tapping and commenting on others posts. Yep, I'm giving you permission to use your phone! However, when you're in work mode, it helps to set your smartphone aside so you can really focus. I've even written a post to help you with your digital detox! You can read it here.
#3 | You’ve stopped engaging
It’s imperative for a small business to be active on social media, as no one wants to follow an account who doesn’t interact. I believe that as an entrepreneur or small business, social media is a platform to show our personality. After all, “your smile is your logo, your personality is your business card, how you leave others feeling after having an experience with you becomes your trademark.” This quote from Jay Danzie should also be considered when creating your online profile. Take a look at the account that you follow, why do you follow them? Are they posting useful content and interacting with you? Those are the types of accounts that add value to your feed.
#4 | The followers you have aren't your target audience
Posting unrelated content can have an adverse effect on the types of followers you reach. This also ties into the hashtags that you are using. If you only stick to using the trending or most popular hashtags, then you run the risk of gaining a random group of followers. Use hashtags relevant to your business, for example, as a freelance designer, the fundamental hashtags I use are;
#graphicdesign (21.4 million)
#branding (10.9 million)
#webdesign (3.2 million)
#womeninbiz (1.2 million)
Spend a little time looking at similar accounts to yours, and come up with your top 3-5 hashtags that are appropriate for your business and the followers you want to gain.
#5 | You’re using a short-term strategy
You may have heard about the follow/unfollow strategy. There are endless reasons why this approach doesn't work. It's no way for a brand to establish customer loyalty if you're 'tricking' people into following you. Don't run the risk of losing followers by using spam methods, follow people who you want to invest your time in, and engage with them regularly. Also, it just doesn't appear professional or purposeful, aim to build a community, not a competition!
How can you build long-term a strategy? It can be super simple! Grab yourself a pen, and a notebook. Write down what your yearly objectives are for each social media account. This could be driving sales, connecting with influencers or building brand awareness, to name a few. I like to keep a Google Sheet to track my follower count each month, so I can see the growth first-hand. It's important to make a note of the types of content that perform well. This will support your objectives and determine which aspects of your brand are the most popular with your target audience.
Do you need support to create your content calendar?
I can help you discover which social media accounts will best serve your business. I'll teach you how to market your business online, how to make the most out of your content and provide support to optimise your profiles on Instagram, Twitter or Facebook. Click here to learn more about my social media service package!