Twitter is a great platform for sharing, but not oversharing. Some people have a tendency to get a little over enthusiastic when promoting themselves on social media. In this blog post I’ll talk about some key things you should think about before sending tweets.
I’m not suggesting that you stop posting promotional tweets altogether. I just want to make you aware of how you may be coming across to your audience. I’ve had no choice but to unfollow people because they were posting the same thing day in, day out. Boring. It’s not doing anything for me as a follower, or anything for them as a business. Think about why you're there, what your purpose is. Show your worth, share awesome stuff and the followers will, well, follow.
Don’t tweet just for self-promotion
You shouldn’t just post promotional tweets. It will be difficult to grow a loyal following, and it makes you come across like a sleazy salesperson (you know the ones, you have probably turned them away a number of times). It’s no different online. I’ve seen accounts that post the same content to Twitter more than 10 times a day. Whilst it’s great to be active, you run the risk of boring your audience pretty quickly if you tweet the same content over and over. This is what tends to happen when users leave their accounts to a scheduler.
But remember, you’re not a robot! Be sure to engage with your audience. You don’t have to respond as soon as the notifications roll in. Set aside some time during your day to reply to mentions, like posts, and retweet content that your followers will find beneficial. Follow along with competitors, influencers and supporters. Respond to their tweets to establish a relationship with them and the community.
Crafting a quick content plan
It’s simple to craft an easy-to-follow content plan, and it isn’t something that needs to be really in-depth. Start with a few days of the week first, Monday, Wednesday and Friday. Set a theme for each day which you will be able to follow consistently.
For example, on Monday you could share a quote. On Wednesday you could share a old blog post, and on Friday you could retweet another blogger's post. With a simple easy-to-follow structure you can rotate your content with little effort. This way, it gives you Tuesday and Friday to interact with other users in your schedule. Plus, you can shake off the robotic tweets and start interacting with your audience and community!
Assess engagement, not your follower count
I went through a phase when I was checking my follower count every few hours. It’s mind boggling, and it can be pretty brutal. You gain two followers, you lose five. It can be a killer for your self-esteem, which is why you really shouldn’t worry about it too much.
Ask yourself this, would you prefer 20,000 followers or 200? I know what you're thinking, but it’s better to have 200 followers that value your content than 20,000 that don’t. Whether it’s to network, book clients, or attract visitors to your website, you should be clear about who your target audience is. That way you can start to build a strong following. Remember, quality over quantity!
Think about why you post on any social media platform. What are your goals? Who is your target audience? Is your content relevant to your followers?
Don't share the same content over and over. Mix it up! Retweet what others have posted and interact with the community on a regular basis.
Stop worrying about your follower count. You need followers who value your worth and care about what you have to say.
Liked this blog post? Please leave a comment below or get in touch on social media, especially Twitter! I’d love to hear your feedback.