Why You Should Be Using More Video On Social Media

In the modern age, it’s never been easier for us ladies to get out there and create a vibrant new career option. The age of the young and creative entrepreneur is right now, and we have a wealth of resources available to help us in this goal. However, there is one resource which you should use to improve your small businesses, and that is the power of the video. What’s sad is that a lot of people don’t know how video marketing can be utilised on their social media platforms, and how useful it is generally, so I’m going to be taking a look.


Videos and Social Media

For the young businesswoman, social media can be a very powerful tool. Advertising companies are a resource only affordable by a select group of companies and businesses, so it falls to us to come up with new and dynamic ways to promote ourselves and our businesses. Social media is often commonly employed for this task because it allows for the furthest possible reach, allowing for thousands of people all across the world to become the engaged audience all businesses dream of. This means that there’s a lot of potential for video marketing to be employed as an effective way to promote products or services. Let’s suppose that you’re excited to launch a new design for a fashion accessory. How do we best show the public the product we’ve sunk our time and resources into? A video which models the product would be a fantastic way to promote. You can seamlessly promote your new item, and your business all at once. And by using all of the social media platforms which are available, it’s never been easier to make as many potential customers as possible aware of what you have on offer.


Live Streaming - The Way Forward?

When you know that social media is the best possible option, you need to figure out how best to use it. For a lot of women who own a business, this manifests in the form of live-streaming. Social media platforms like Facebook and Instagram have the option to livestream yourself, which means that you’re speaking to your audience in real time. This means that video marketing can be taken to a whole new level. You can answer questions about your product in real time, and build an even better rapport with potential clients. Plus, it’s a cost-effective way of producing highly engaging content. What’s not to love about that? Below, I have shared some ideas of what you can do with live video to grow your small business!

  • Introduce yourself
  • Tell people what you do
  • Running out of ideas? Reuse a past blog post for video content!
  • Show off your business process by giving viewers a behind-the-scenes look
  • You have so much to offer! Educate your audience and share stories
  • Share customer testimonials



Overall, there’s a lot of reasons why you should be using video marketing as a small business. Being able to promote a new product or item through a video is a very dynamic and attention-grabbing way of doing things, and you know that your business will get a lot of publicity from doing it. Videos are one of the most common ways that information is exchanged these days, and this means that the most people will see them when they’re put up. For a business, social media is one of your best friends, and videos only further serve as a way to improve your online presence!