The Importance of Branding In Business

The Importance of Branding In Business

As creative business owners, we need to set ourselves apart. We need to vocalise who we are and what we do, and we need to do it well.

People get a sense of who you are and what you do for your brand. Your brand draws in clients and builds a solid foundation with your target audience. And it is not a one-time makeover. In order to amplify your business, you need to keep your brand consistent, engaging and energised.

What You’re Doing Wrong on Social Media

What You’re Doing Wrong on Social Media

Social media is one of the most effective tools we can use to market our brand and build our business. It helps us stand out online, and gives us the opportunity to express who we are as a brand and how we work in the real world.

With such an amazing tool at our fingertips, why is it that so many of us struggle with growing our tribe on social media?

The reality is that so many of us are not using social media the right way. The result? We start losing followers and losing faith in our brand.

Guys - let’s stop that from happening. Let’s look at some of the things we may be doing wrong on social media so we can start taking action.

4 Things They Don’t Teach You At Design School

4 Things They Don’t Teach You At Design School

No matter how much time you spent studying how to become a graphic designer, there are just some things lecturers don't teach you at school. I know. Shock horror, right? Aside from learning the ins-and-outs of design, you’re pretty much left in the dark when it comes to running your own design business.

I came fresh out of University with ideal dreams and ideas of what it would be like to be a freelance designer; to be my own boss and watch my business grow. I knew how to design, of course! But what I didn’t know was how to run a successful design business.

In reality, I was a complete novice. Even though I had the practical skills needed to design, I knew nothing about the business world. I came to realise that there are just some things they don’t teach you in school, and being a successful freelancer is one of them.

5 Reasons You're Losing Followers On Social Media

5 Reasons You're Losing Followers On Social Media

It can be difficult to run a business and focus on being active on social media, we’ve all been there. But what if I could tell you that there are some quick and easy solutions to get back on track?

Instead of getting worked up about how many followers you have, let’s turn the focus towards maintaining engagement with your ideal audience.